links for 2007-05-02 Standard “Year Zero” project = “the way a viral campaign should be run” – (37signals) (tags: viral advertising marketing 37signals wordOfMouth nineInchNails yearzero iamtryingtobeleive parepin buzz) Mass media was a temporary phenomenon (Skrentablog) (tags: massmedia marketing web) The Definitive Guide to Semantic Web Markup for Blogs (tags: semanticWeb blog design webdesign seo) Getting to know the Atom Publishing Protocol, Part 1: Create and edit Web resources with the Atom Publishing Protocol (tags: atom feeds app atomPublishingProtocol ibm) Silverlight: The Web Just Got Richer (tags: silverlight microsoft web software javascript programming flash techcrunch) » Digg’s revolt: Scary yet invigorating | Between the Lines | ZDNet.com (tags: digg zdnet userMob mobb hddvd hack revolution lawyer) What’s in a Name? – Found+READ (tags: startup name naming found+read)