Yesterday I had a presentation about Mashups at the annual Web Service Awards in Stockholm. Since there was a lot of webmasters and people working with big corporate web sites I focused of my presentation on what mashups can do for web site owners. Basically the two things I wanted to the listeners to get out of my presentation were:

• Do not be shocked when somebody mashes up your site, it will happen if it hasn’t already. It is a great possibility for marketing your services and not a threat!
• Use mashups to quickly create unique and usefull user experiences to enrich your web sites.

Here is my presentation (in Swedish only):

The presentation went very well and I got a great response to it. It seems like I did at least tickle the interest of the audience and at least some of them will play with mashups and hopefully all of them will see mashups as an opportunity and not something weird and dangerous. I think that Sweden is getting ready to embrase the Mashup wave.

You can find all the presentations from the Web Service Awards here, I especially recommend the usability presentation from Johnny Mellgren at Vinnovera.

Thank you to Richard Gatarski for inviting me to do the presentation and thanks to all of the people I queued with for the food yesterday 🙂