• Do not be shocked when somebody mashes up your site, it will happen if it hasn’t already. It is a great possibility for marketing your services and not a threat!
• Use mashups to quickly create unique and usefull user experiences to enrich your web sites.

Here is my presentation (in Swedish only):

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The presentation went very well and I got a great response to it. It seems like I did at least tickle the interest of the audience and at least some of them will play with mashups and hopefully all of them will see mashups as an opportunity and not something weird and dangerous. I think that Sweden is getting ready to embrase the Mashup wave.

You can find all the presentations from the Web Service Awards here, I especially recommend the usability presentation from Johnny Mellgren at Vinnovera.

Thank you to Richard Gatarski for inviting me to do the presentation and thanks to all of the people I queued with for the food yesterday

Sorry folks, this post is in Swedish only since I am being interviewed by a Swedish podcaster in Swedish. More aboutMashupCamp in English later…